
About Skill Stigma
A stereotype has existed for far too long. We believe that the skilled trades are inferior to white-collar or degree-required professions. Yet, a lot has changed over the last few decades, let alone the last couple of years.
While talk about the blue-collar industry has shifted, our decision to enter into this line of work really has not. It comes down to these two major reasons. First is an identity crisis. We don’t enter because we just haven’t pictured ourselves enjoying that type of career. Second is, we really don’t know all the trades or what they’re like. Yet we really feel like we understand them.
Skill Stigma has one goal. Not to tell you that the skilled trades are the only good choice. But they really are a great choice.
We’re concerned that maybe you haven’t had all the information and time to consider. So, in this book, you’re going to find these four components.
- Nine chapters that take an honest look at the skilled trades. Not overselling it but focus on breaking down the myths about them and offering another perspective.
- This book is not uninformed. Over 200 reputable sources are cited for transparency and to build trust.
- We’ve listed 250 different skilled trades to consider. Plus, a step-by-step guide on how to get yourself job-ready in each one.
- A personalized guide located at the end of each chapter. It takes the content of the chapter and steps back in tone to ask you, “What do you think?”
Skill Stigma is a resource that helps fill in the gap where shop class used to be. An insider’s look at this industry and the data to back it up. Get your copy and find out what you really think about the skilled trades.
ABOUT JON KAPEL
Jon Kapel is husband to his high school sweetheart and the father of four kiddos. In his free time, he is the CEO of Steamworks and Mallet. Steamworks provides training, consulting, and operations for steam systems, and Mallet produces intuitive 3-D mapping for industrial on-boarding and optimization. Jon’s days are filled with Lego creations, pushing swings, and building a life worth smiling about alongside his wife. He also enjoys sharing his story about being pleasantly hoodwinked into a career in the skilled trades.

What readers are saying about Skill Stigma…
Jon Kapel captures the essence of an epidemic that has been creeping into the work force for a while now. He presents a simple, logical approach to identifying and remedying the problems facing that job-hungry segment of humanity. You can find a rewarding, satisfying occupation, and the path to that end is more uncomplicated than you know.
Bill W.
Business Professional
Wow! Skill Stigma is both a relevant and fact-based exploration of the skilled trades and an introspective guide. From those who feel trapped in a white collar job to today’s youth searching for meaningful work, Skill Stigma reveals there are more options. Lucrative and fulfilling work can be found in the skilled trades. Two thumbs up!
Kathy C.
Online Business Manager & Marketing Pro
Skill Stigma is an excellent book and a must read for anyone undecided on their future career path. Jon’s experience and insight helped me to see the term ‘skilled trade’ in a different light. I’m gifting this book to my High School Junior – it’s important that he knows the options (and opportunities!) that are available to him and the potential of a career in a skilled trade.
Amanda B.
Yoga Instructor & Virtual Assistant


